Як говорить Che IT: гайд з комунікації

Вітаємо! У цьому документі ви знайдете всю необхідну інформацію про те, як ми комунікуємо з зовнішньою аудиторією, лідами, клієнтами та партнерами. Це допоможе підтримувати єдиний стиль спілкування на всіх платформах.

Опис Che IT

Широкий:

Che IT is an award-winning web development partner for agencies, startups, small and mid-market businesses. With more than ten years of supporting companies in their development journeys, we can guarantee business-oriented flexibility, perfect communication, and valuable outcomes.

Our approach is to develop a practical solution that streamlines your business to enter the market or scale successfully. Working with Che IT gets you covered with asap web development tasks, from minor edits to custom product launches. We hear your ideas and match them with proper technologies to come true in weeks, not years⏱️

Clients say we save their lives, not only deadlines😉 You will get your projects` issues done without scaling the in-house team, extra costs, and nerve-racking management. Fixed-priced and packaged solutions will get you transparent budgeting and reporting every iteration.

You can rely on us for long-term collaboration even after the launch cause we`d love to provide you with full-cycle support and on-demand tech consulting. Get a discovery call with our advisor to make sure we are your total match partner🔥

Короткий, теглайн:

Making the web 💬 talk | The total-match development partner to over 100 agencies, startups & SMEs

Наш слоган:

"Making the web talk"

Позиціонування себе:

Your total match partner (може мати варіації, ключова фраза – ‘total match’)

Правильне написання назви компанії:

Використовуємо лише: Che IT Group або Che IT

❌ Заборонені варіанти:

• CheIT

• Cheit

• Che It

Як ми говоримо:

TOV:

Serious, Casual, Respectful, and Enthusiastic.

А тепер домішуємо сюди також деталі – Перспективний, Енергійний, Доступний, Впевнений, Прозорий. На цьому формується наш стиль комунікації.

Ще більш деталізовано: допускається гумор, але не частий, легкість, кежуальні формулювання, при цьому з дотриманням поваги до клієнта та експерної виваженої позиції. Тобто ми радимо, а не вказуємо клієнту, не зухвалі. Радимо з ентузіазмом та яскравими закликами до дії, готовністю бути партнерами у його проекті, готовністю бути передовими та прозорими – як досвідчені технічні консультанти. Ми молоді духом, але зрілі професійно.

У комунікації ми:

• Використовуємо професійну, але доступну мову

• Додаємо трохи гумору, але не перебільшуємо

• Зберігаємо експертну позицію, але не зверхні

• Радимо, а не вказуємо

• Показуємо ентузіазм та готовність до співпраці

Як говорити про компанію клієнтам / лідам:

• Найкраще: "You will get..", "Che IT Group assists you with…"

• Добре: "Our team develops…", "Our experts know how…"

• Прийнятно: "We develop…", "We are…"

Де ми говоримо

Повна таблиця із зовнішніми акаунтами Che IT Group за посиланням: https://docs.google.com/spreadsheets/d/1_RI1WePRCQE3HgNe5-nEEYWjvg7uvphi1GQKd9XJDYA/edit?usp=drive_link

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💡 Повні версії описів та додаткові матеріали доступні за посиланнями:

• Повний документ з позиціонуванням – https://docs.google.com/document/d/1xuEKsNORm9UPRc5BPEE-YAF–9WUGebAc7opYSZ8eQM/edit?usp=drive_link

• Розширена маркетингова стратегія – https://docs.google.com/document/d/1To5PI6VOuYw869ekYYWyW3e6XMgp_9kiZrLb30p0w5E/edit?usp=drive_link

• Бібліотека описів для різних платформ – https://docs.google.com/document/d/1AD2N0N8UrrpQFlZq5iILWgZcY5VRutW0B6xHdnLf3cg/edit?usp=drive_link

From 0 to 100: the story behind Rocken.jobs

Get an inside scoop of Rocken’s tech evolution!

Rocken is Switzerland’s premier job platform, revolutionizing job hunting with cutting-edge technologies and industry-leading expertise. Their mission is clear: modernize hiring processes and elevate industry standards.

Our collaboration with Rocken began with a simple task – creating a job-listing site and a CRM for Rocken Jobs. Little did we know this partnership would unfold into a saga of innovation, overcoming challenges, and achieving remarkable results. As they say, we’ve come a long way.

A closer look at the challenge ahead

We were the catalysts for the birth of Rocken. The founder, who had worked up in a traditional recruiting agency, decided it was time to change the game.

He aimed to create a space connecting employers and job seekers seamlessly for optimal matches. To achieve that, he aimed to create a platform that helps to connect the dots. The ultimate objective is to streamline communication between employers and job seekers to find the best match in the short term.

With a handshake and a confident nod, he partnered with Che IT, setting the stage for us to create a job-listing site and CRM system. Fast forward, and this collaboration evolved into Rocken Talent, Rocken Jobs, and Rocken Consulting – all built and supported by Che IT Group.

Behind the scenes: development process

Our collaboration commenced with the development of Rocken’s ATS and the Rocken Jobs website on WordPress. What began as a simple job-listing site with a CRM evolved into much more. We delved into restructuring the company, modifying business models, and altering client structures, all while developing a user-friendly interface and streamlining processes.

A year ago, we revamped the Rocken Jobs landing page. Recognizing a low scroll depth and short time on the home page despite high visits, we updated the design, added filters, showcased top categories, encouraged profile submissions, and highlighted current vacancies and company profiles.

We’ve temporarily bid adieu to Scrum, transitioning from WordPress to Laravel, facing challenges of a code freeze and rewriting everything. Yet, Che IT Group’s commitment ensured a seamless evolution.

Beyond coding, we fostered a positive work environment through team bonding, check-ins, and Friday hangouts. PMO Sofia and PO Julia led the charge, ensuring everyone felt valued and heard.

Performance surge: How the automation helped to skyrocket Rocken’s stats

As Rocken’s team innovated business models and optimized their company structure, we focused on automating processes and streamlining interactions between candidates, clients, and career consultants.

The tech stack evolved with the project: Laravel replaced WordPress, Vue.js stepped in for frontend magic, and integrations like Neuralik and Twilio streamlined processes.

In 2022, we automated several key processes, resulting in an 182% surge in clients, a 1000% share growth, and a 900% jump in interviews. The platform’s performance enhancements significantly impacted the way businesses and candidates interacted.

In 2023, Roken Jobs experienced a 133% rise in client numbers and a 158% surge in conducted interviews. To further improve the platform’s performance, we are implementing new features and design solutions and strengthening their infrastructure by shifting to Digital Ocean’s storage servers.

This is not the end!

The ongoing redesign and functional enhancements represent the next phase. Che IT Group is leading the way, steering Roken toward a future where recruitment is not just a process but an experience.

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Industry – HR

Country – Switzerland

Solutions – CRM, B2B2C portal

Services – Web Development, Staff Augmentation, Post-Launch Support

Tech stack – WordPress, Laravel, Vue.js, Neuralik, Twilio, Sendgrid, Hotjar, Google Maps, Here Maps, Digital Ocean, SmartLayer

Structure

1. Intro

• Title

• Subtitle

• Brief intro – client’s request and results.

2. The challenge

• Description of the client’s request, the need behind that, and the complexity of it.

• Introduce superheroes – the team members who worked on the project.

3. Behind the scenes: development process

• How did we work on it (methodology, teamwork, and collaborating with the client)

• Which solutions did we use to make the client’s request become a reality

• Insights, challenges, and lessons along the way

4. Client’s success

• What did the client achieve with our solution + client testimonial

• Showcase results (numbers-oriented part)

5. Closing

• Closing statement

• Disclaimers if needed

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Interviewing questions

Team

1. Request & Results

   • What was the client’s starting point? Company size, industry, niche.

   • What were the primary goals and requirements when initiating the project? What kind of pain-point the client wanted to address?

   • How did they solve these challenges before the project?

   • Did you have any benchmark solutions on the market that were used as a reference?

   • Did you encounter any changes or additional features client wished to incorporate during the project? How were change requests managed, and what was the impact on the project timeline and deliverables?

   • Were there specific key performance indicators (KPIs) or goals set for the project, and were they achieved?

2. Process & Collaboration

   • Can you share insights into the project management methodologies employed?

   • What tools and technologies did you use?

   • Can you describe the development process followed?

   • How is the QA process integrated into the overall development lifecycle?

   • How has the post-launch support and maintenance been handled?

   • How do you foster a positive team culture and collaboration?

   • Did you have any unexpected challenges during a project? How did you handle them?

3. Client Interaction

   • How closely did you work with clients during the product development phase?

   • How do you ensure that the product aligns with client expectations?

   • Share a situation where client feedback significantly influenced the product.

4. Juicy stories – just give me all gossip and scandals!

Client

1. What were your initial expectations when starting a project with Che IT Group?

2. How closely did you collaborate with the development team throughout the project?

3. Were there any challenges faced during the collaboration, and how were they addressed?

4. What aspects of the development process impressed you the most?

5. What specific outcomes or results did you achieve with Che IT Group?

6. How did the actual outcomes compare to your initial expectations?

7. What specific results or achievements did you witness as a result of the completed project? Were there any particular features or outcomes that had a significant impact on your business?

8. Can you phare any feedback or testimonials from end-users or stakeholders regarding the delivered solution?

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January ’24

LINKEDIN INSTAGRAM

February ’24

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Welcome to Che IT Group, where innovation meets excellence! 🚀

Since our inception in 2014, we’ve forged enduring partnerships across Scandinavian countries, Switzerland, UK, Germany, and the USA. Our portfolio boasts sophisticated web solutions in diverse sectors. Here’s what sets us apart:

Business expertise

• LMS, marketplaces, complex eCommerce solutions

• Custom CRM/ATS/ERP/CMS

• Custom plugins & themes, API

• Email marketing integrations

• Payment integrations

• UX/UI design

• SEO support

Technical Proficiency

• WordPress: Ajax, WooCommerce

• PHP (Laravel, Yii2, Symfony)

• JavaScript (Vue.js, React.js)

• Webflow

At Che IT Group, we blend top-notch project management standards with technical prowess. Our diverse experience spans digital marketing, SEO, finance, NGO, and eCommerce, adding unique value to every project.

Why choose us? ☝️

We are customer- and candidate-oriented, making us a progressive choice for clients and employees alike. Explore benefits such as compensation for courses, remote co-working, gym memberships, a minimum bureaucracy culture, flexible hours, paid leaves, and English classes.

Join us on this exciting journey! 🌐

Page description

Che IT Group – your trusted web development partner

Helping to skyrocket your business ideas

Development company with its roots in Chernihiv

Discover our latest news and career openings

[ linkTree in the profile with links to important things – website, a blog with cases, career openings, linked-in page]

Highlights:

1. 🚀 About Che IT
   Explore our web solutions, what kind of services we deliver, tech stack, etc.

2. 👩‍💻 Team Moments
   Peek into the daily life at Che IT

3. 🌟 Cases
   Showcase our case studies, awards, etc.

4. Useful
   Pinned posts from Educational rubrics

5. Team
   Pinned posts that feature team members

Pinned posts

1. Who is Che IT group – we are a team of professionals but written in an interesting way

2. How did we appear – a bit of history, but in a nice way and with funny stories and details

3. What are our main values – a sneak peek into our culture

ToV

Our main goal for Instagram presence is to develop our employer brand. We must be storytelling pros and maintain the right balance between professionalism and relatability.

• We are talking professionally and authentically while showcasing expertise

• We are fun and easy-going when it comes to sneaking behind the scenes and showing company culture

• We are great experts, and we can explain things clearly and comprehensively when someone needs advice

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Content matrix

ToV

Except for the online presence, one of our main objectives for LinkedIn is lead generation, so with our content, we have to showcase ourselves. Answer the question, “Why are you better than your competitor?”.

Our tone of voice is professional, confident, and informative. So that we can represent our skills, cases, expertise, and overall journey the way it is – with authenticity and developing trust in the eyes of the LinkedIn audience.

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Content matrix

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