Objective
Maintenance packages will bring additional income into the company, workload for the developers and additional support for our customers
Goal as a service
The idea of maintenance is to provide additional support for our customers in regards to their websites, so their software would be up to date, fast reaction if issues come along and developers to be available for urgent fixes if required.
Analysis
Since we create websites/projects for our customers and provide additional paid support, we came to a conclusion that we can offer much more to our clients with prepaid packages
Success metrics
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Goal
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Result
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Suggest all of our customers Maintenance packages
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Based on the amount of purchased packages
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Provide on a timely basis all of the services that were purchased
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Time of reaction, time spent on fixes
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Mention Maintenance packages on pre sales calls with potential customers
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Additional point to gain the trust of the Lead (meaning after the project is over, we can still support it and have the software up to date), with more chances to be converted into a customer
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Business process on how to work on the packages from the perspective of project management
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In order to provide all the services from the package, the Business process Must be followed exactly as written
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Target Personas
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Type of persona
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Profile
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User Persona
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The Persona is a representative of the Business, that can make a decision on purchasing the package (or influence on such decision). Usually he/she is the one, with whom the Project Manager has been communicating during the Main phase of the Project
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Messaging & positioning
Product description
Three Maintenance packages will be offered on start:
Short positioning statement
The services in each package will differ from each other, such as the price. As well there will be additional services (upsales) for the customer to purchase if needed
Detailed positioning statement
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Top-Line message
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Basic
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Advanced
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Premium
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Plugins/ / Woocommerce updates
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All plugins updates on a weekly matter (Besides updating existing plugins on a weekly basis, we can also install and activate new plugins. Deactivate or remove plugins you no longer want to use or edit plugin configurations.)
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Website monitoring is included (notifications will come in, whenever the website is offline)
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WordPress engine updates (We will update the
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All plugins updates on a weekly matter (Besides updating existing plugins on a weekly basis, we can also install and activate new plugins. Deactivate or remove plugins you no longer want to use or edit plugin configurations.)
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Fixes if any required, in case the plugin or engine update will cause bugs (We can fix theme bugs and common WordPress issues as well. Thats for what the developers hours are for)
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Website monitoring is included (notifications will come in, whenever the website is offline)
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Monitoring of the domain, SSL certificate, hosting (and other additional services), so that the payment is on time or if enough space
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WordPress engine updates (We will update the
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All plugins updates on a weekly matter (Besides updating existing plugins on a weekly basis, we can also install and activate new plugins. Deactivate or remove plugins you no longer want to use or edit plugin configurations.)
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Fixes if any required, in case the plugin or engine update will cause bugs (We can fix theme bugs and common WordPress issues as well. Thats for what the developers hours are for)
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Checking of the page speed after each update.
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Keyword Ranking (This service keeps track of how your keyword ranking changes and your clients’ website’s visibility. It will also show the clients’ main competitors and more.)
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Link Monitoring (Broken or unresponsive links can lead to poor user experience and are bad for SEO. Our link monitoring service will check the links in all the posts and pages daily.)
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Monitoring of page speed in global
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Website monitoring is included (notifications will come in, whenever the website is offline)
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Monitoring of the domain, SSL certificate, hosting (and other additional services), so that the payment is on time or if enough space
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Developers/ QA /SEO/ Content
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QA services
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QA testing after each circle updates
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Regression tests once a month
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QA for critical functionality of the website
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Analysis stage
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Before purchasing one of the packages, the website should go through an analysis stage. It will include such services:
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Server monitoring connection (stage creation, monitoring, connection to slack to be informed)
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SEO is to be checked and analysis report provided
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Production Duplicate (Preproduction server) creation
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Communication with Hosting or any third party services is defined with the customer at the analysis stage
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During the analysis all accesses to the website or any third party software will be defined (a checklist will be provided )
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Autotests implementation
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Circled testing of all of the website once a month
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Additional hours of the developer ($35/hour)
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Test documentation (Test cases) creation
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Business analysis of the project (Documentation creation)
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Additional info
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We will send you a comprehensive maintenance report on a monthly basis
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Follow up emails to the customer (will be defined exactly which)
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Each package is limited to one website only
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Communication is done on Business hours 10 AM – 7 PM Kyiv time with a dedicated Project Manager
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Pricing
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Analysis stage – $300
Monthly package with all described – $600
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Analysis stage – $400
Monthly package with all described – $700
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Analysis stage – $500
Monthly package with all described- $800
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Pricing
Product release roadmap
Distribution channels & launch activities
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Activity
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Owner
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Due date
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Status
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Notes
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Internal comms
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NOT STARTED
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PR
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Email
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Blog
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Social
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Support plan
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Task
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Owner
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Due date
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Status
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Notes
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NOT STARTED
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Reference materials