General Info

One unified Dark Archive banner system manages countdowns and communication across all campaign phases.
The banner adapts automatically based on user access and drop timing.
All banners are editable and manually toggleable in WordPress.

Countdown logic is synchronized across all drops (T–120 min → until 19:00 CET).
Admins can activate or pause banners at any time via the Black Friday → Banner Backlog toggle.

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Teasing Period

• The banner campaign starts before the first drop as a teaser phase.

• Teaser countdown leads directly into Drop 1.

• After Drop 1 ends, the countdown automatically switches to Drop 2.

• After Drop 2 ends, it switches to Drop 3.

• The final banner automatically hides after the third drop (30 November 2025).

• Admins can pause, resume, or update teaser text in WordPress during this pre-period.

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Banner Variants

1. Live Drop Banner

   • Shown on /dark-archive-2025/drop.

   • Active 17:00–19:00 CET.

   • Countdown to 19:00 CET.

   • CTA: “Shop the Drop.”

   • Same design across all three drop days.

2. Signup Banner

   • Shown to users without access link.

   • CTA: “Sign up for early access.”

   • Displays countdown to next drop (auto-rolls over between drops).

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Logic

• Countdown automatically rolls over to the next active drop.

• Visibility rules:

  • With drop link → Live Drop Banner.

  • Without link → Signup Banner.

• Hidden outside campaign unless manually toggled on during the teaser phase.

• Banner text and CTA editable in WordPress.

• Countdown ends daily at 19:00 CET.

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User Story

As a user, I see the correct banner depending on my access and timing, with a synchronized countdown leading into each drop — including teaser phases before the campaign officially starts.

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Acceptance Criteria

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Notes

• Banners can be manually enabled early for pre-campaign teasers.

• Teasing phase counts toward the first drop’s countdown sequence.

• Countdown logic rolls seamlessly from one drop to the next.

• “Hidden after campaign” state managed automatically.

• Toggle available in WP → Black Friday → Banner Backlog for QA, staging, or early promo activation.

General Info

Light scarcity cues highlight high-demand or price-change products.
Two tags — Price Drop and Trending — communicate momentum and desirability.
We mirror the existing tag hierarchy logic (as used for other tags like Collector’s Item, Vintage, Runway) where only one tag per group can be active and displayed at once.

Tags & Visibility

Price Drop

• Added automatically when a product’s price decreases.

• Visible for 7 days from the price change date.

• Can also be added manually in Airtable.

• If manually removed before expiry → tag disappears immediately.

• Displayed on Product Feed, Sliders, and relevant PDP areas.

Trending

• Added manually in Airtable by Sales or Marketing.

• Visible for 14 days from the first assignment.

• On Product Feed and Sliders → display the Trending badge.

• On Product Page (PDP) → display a small inline text:

  • If publish date = today → show “Now Trending.”

  • If within 14-day window but not publish date → show “Trending this week.”

Tag Priority Logic

We now use two tag groups, mirroring the existing hierarchy setup used for other tags.
Each group allows only one tag visible at a time, but a product can show one tag from each group (max two total).

• Group 1 (Scarcity): Price Drop, Trending
  → Priority: Price Drop → Trending (admin can adjust order)

• Group 2 (Existing tags): uses the existing hierarchy logic (Collector’s Item → Vintage → Runway, adjustable by admin)

If multiple tags are active within the same group, only the one with the higher priority (as defined by admin) is displayed.

Tags must stack neatly without overlap and match the existing badge styling (size, spacing, font).

• lly with sync events.

User Story

As a user, I see clear “Price Drop” and “Trending” cues that communicate relevance and desirability, while maintaining consistent visual hierarchy and avoiding tag clutter.

Design

Desktop Product Feed: https://www.figma.com/design/6KT0tZfJw3u7R8b5pCH8vw/Saclab-Team-Library?node-id=12329-42868&t=fKWCEScpAngbbow8-4
Desktop Product Page: https://www.figma.com/design/6KT0tZfJw3u7R8b5pCH8vw/Saclab-Team-Library?node-id=12329-45355&t=fKWCEScpAngbbow8-4

Mobile Product Feed: https://www.figma.com/design/6KT0tZfJw3u7R8b5pCH8vw/Saclab-Team-Library?node-id=12425-17332&t=fKWCEScpAngbbow8-4
Mobile Product Page: https://www.figma.com/design/6KT0tZfJw3u7R8b5pCH8vw/Saclab-Team-Library?node-id=12410-16021&t=fKWCEScpAngbbow8-4

Acceptance Criteria

Notes

• Price Drop tag visible for 7 days.

• Trending tag visible for 14 days.

• Both tags appear on Product Feed and Sliders.

• Airtable’s Product Sync checkbox controls adding/removing tags in WooCommerce.

• Only one tag from each group may appear at a time.

• Hierarchy logic mirrors the existing tag system for other badges.

• Admin can edit hierarchy order per group.

General Info

Each day (28–30 November 2025) features one Dark Archive drop with two access phases:

• VIP Access: 17:00 – 19:00 CET

• Subscriber Access: 18:00 – 19:00 CET

Both groups share the same drop link and product selection. Access time determines visibility.

Links

Live Drop Link: /dark-archive-2025/drop

• Hidden before 17:00 CET (countdown → redirect to /bags)

• Active 17:00 – 19:00 CET

• Sent to VIPs at 17:00 CET and Subscribers at 18:00 CET

• Uses standard product feed layout (filter bar + sorting)

• Page headline: “The Dark Archive Drop”

Admin Preview: /dark-archive-2025/admin-preview

• Always accessible to admins

• Displays today’s drop feed

• Identical layout to drop page

Product Feed & Data Sync

• Drop products come from Airtable → WooCommerce using internal tag Dark Archive and a defined First Drop Date.

• Products can be new/unpublished or existing in-stock.

• When a new product (publish date on drop date) is tagged Dark Archive and assigned a First Drop Date, it is automatically hidden from /bags, search, and its PDP during the drop window (only during the 2 hours each day).

• Each day’s drop includes products with First Drop Date ≤ today and any unsold items from previous drops.

• Sold-out products are automatically excluded.

• Product order follows WooCommerce drag-and-drop list or the order defined in Drop Overview (if present, the overview order takes precedence).

• After 19:00 CET, all products become publicly visible on /bags and PDPs.

  • Newly published items get published

Reservation Behavior

• During 17:00 – 19:00 CET, reservation buttons on drop products (new or existing) are disabled (greyed out).

• Non-drop products remain reservable.

• After 19:00 CET, all buttons return to normal.

Redirect Behavior

After 19:00 CET:

• Drop page shows “Drop Ended” message.

• Auto-redirects to /bags after 2 seconds.

• Admin Preview remains active.

User Story

As an admin, I need a single drop link with time-based VIP + Subscriber access that shows products synced via the Dark Archive tag, supports inclusion of existing in-stock items, respects daily stacking of unsold products, disables reservations during the drop, and redirects afterward.

Acceptance Criteria

Drop Control Dashboard (Extension)

Location: WP Admin → Black Friday → Drop Overview

Purpose: Manage timings, banners & synced products.

Functions

• View/edit drop times

• View assigned banners (Before/Live)

• Assign products by either source:

  • Airtable-synced: Tag “Dark Archive” + First Drop Date

  • Manual Woo add: Product picker + First Drop Date

• See linked products, source (Airtable/Woo), assigned First Drop Date

• Copy public links (Drop/Admin Preview)

Acceptance Criteria

Notes

• One shared link and banner for all users.

• “Ended” state handled by fixed message.

• Airtable sync ensures accurate stacking logic.

• Dashboard mirrors Airtable + Woo data for faster edits.

General Info

For the Black Friday campaign (28–30 November 2025), we use one voucher code that applies to selected Dark Archive products.

The voucher is managed in WooCommerce and automatically activated during the live drop window each day.

Voucher Details

• Code: DARK10

• Discount: 10%

• Activation Window: 17:00–19:00 CET (automatic)

• Scope: Applies only to products included in the daily drop

• Distribution: Sent via email to VIPs and Subscribers (no segmentation logic required)

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Automation Logic

• The voucher automatically becomes active when a drop goes live (17:00 CET).

• The voucher automatically deactivates after each drop ends (19:00 CET).

• The activation timing follows the same schedule logic as the /dark-archive-2025/drop link.

• Manual override remains available for emergency adjustments in WooCommerce.

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User Story

As an admin, I want the voucher to activate and deactivate automatically with each daily drop window, applying 10% to drop products only, so I don’t need to toggle it manually.

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Acceptance Criteria

General Info

Defines which products appear in each daily drop and how they transition to public visibility.

• Products are managed via Airtable tag Dark Archive and synced to WooCommerce.

• Each product has a First Drop Date defining its first appearance in a drop.

• Products can be new or existing; existing in-stock items will be hidden from /bags, search, and their PDPs during drop hours.

• Visibility stacks forward by date — any unsold product with First Drop Date ≤ today remains in later drops.

• Sold-out items are excluded automatically.

• Sort order is managed directly in WooCommerce or overridden in Drop Overview.

• After 19:00 CET, all new products become public on /bags and PDPs; the internal Dark Archive tag is never visible to users.

User Story

As a user, I see only the current day’s and unsold previous Dark Archive products during the drop, and all past drops afterward; as a sales admin, I can include both new and existing products and control inclusion and order through WooCommerce or Airtable.

Acceptance Criteria

Overview

The Black Friday 2025 campaign introduces a three-day event (28–30 Nov 2025) combining exclusive timed drops, private access links for VIPs and subscribers, and subtle urgency signals to increase engagement. The system is built on existing WooCommerce logic with manual control over vouchers, tags, and product sorting to maintain flexibility and reliability.

Goals

• Enable controlled early access through timed VIP and subscriber links.

• Manage two manual voucher codes (VIP + Subscriber) with fixed 13% discount.

• Automate product visibility across stacked daily drops.

• Integrate subtle scarcity and price signals for improved conversion.

• Display contextual banners with countdowns and CTAs tied to user access.

Key Dates

• Campaign: 28–30 November 2025

• VIP Access: 17:00–19:00 CET

• Subscriber Access: 18:00–19:00 CET

• Redirect: Drop pages auto-redirect to /bags after 19:00 CET

Core Stories

System Behavior Summary

• Access:

  • VIP link visible 17–19h; Subscriber link 18–19h.

  • Both redirect to /bags after 19:00 CET.

• Visibility:

  • Products with BlackFridaySelection stack forward daily.

  • Each day’s products become public at 19:00 CET.

• Manual Controls:

  • Voucher management, tag assignment, and product sorting done in WooCommerce.

• Design:

  • Maintain luxury tone with restrained urgency (e.g., “Trending” instead of “Hot”).

  • Reuse existing slider and banner components; adjust typography and tag layout for clarity.

Deliverables

• Two voucher codes (VIP + Subscriber).

• Two live-drop link templates and one admin preview.

• Tag-based product stacking and visibility rules.

• “New Price” + “Trending” scarcity indicators.

• Unified countdown banners.

• Design updates for banners, tag placement, and feed layout.

Success Metrics

• Smooth visibility transitions between VIP, subscriber, and public phases.

• No caching or timing issues during drops.

• Consistent countdown and banner synchronization.

• Accurate product visibility and tag display across all stages.

Summary

New Features

Improvements to existing features

Bug fixes

Summary

New Features

Improvements to existing features

Bug fixes

Summary

New Features

Improvements to existing features

Bug fixes

Summary

New Features

Improvements to existing features

Bug fixes