Story 29.5. Banner System & Countdown Logic

General Info

One unified Dark Archive banner system manages countdowns and communication across all campaign phases.
The banner adapts automatically based on user access and drop timing.
All banners are editable and manually toggleable in WordPress.

Countdown logic is synchronized across all drops (T–120 min → until 19:00 CET).
Admins can activate or pause banners at any time via the Black Friday → Banner Backlog toggle.

Teasing Period

• The banner campaign starts before the first drop as a teaser phase.

• Teaser countdown leads directly into Drop 1.

• After Drop 1 ends, the countdown automatically switches to Drop 2.

• After Drop 2 ends, it switches to Drop 3.

• The final banner automatically hides after the third drop (30 November 2025).

• Admins can pause, resume, or update teaser text in WordPress during this pre-period.

Banner Variants

1. Live Drop Banner

   • Shown on /dark-archive-2025/drop.

   • Active 17:00–19:00 CET.

   • Countdown to 19:00 CET.

   • CTA: “Shop the Drop.”

   • Same design across all three drop days.

2. Signup Banner

   • Shown to users without access link.

   • CTA: “Sign up for early access.”

   • Displays countdown to next drop (auto-rolls over between drops).

Logic

• Countdown automatically rolls over to the next active drop.

• Visibility rules:

  • With drop link → Live Drop Banner.

  • Without link → Signup Banner.

• Hidden outside campaign unless manually toggled on during the teaser phase.

• Banner text and CTA editable in WordPress.

• Countdown ends daily at 19:00 CET.

User Story

As a user, I see the correct banner depending on my access and timing, with a synchronized countdown leading into each drop — including teaser phases before the campaign officially starts.

Acceptance Criteria

Notes

• Banners can be manually enabled early for pre-campaign teasers.

• Teasing phase counts toward the first drop’s countdown sequence.

• Countdown logic rolls seamlessly from one drop to the next.

• “Hidden after campaign” state managed automatically.

• Toggle available in WP → Black Friday → Banner Backlog for QA, staging, or early promo activation.