General info
We’re enhancing our "Notify Me" email funnel to support two parallel tracks—Exact-SKU restock and Similar-item suggestions—across three languages (EN, DE, FR). Existing Exact-SKU triggers remain in place; we’ll add a new Similar-item track with a cap of three suggestions per signup. Both tracks have fallback emails (14-day for SKU, 75-day for Similar-item). Leads can unsubscribe via Mailchimp footer, which should remove them from all Notify Me communications for that product.
Changes
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Retain existing Exact-SKU restock and 14-day fallback functionality
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Add Similar-item suggestion track for brand+model+price+color matches within 75 days
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Limit Similar-item suggestions to a maximum of three per signup
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Introduce 75-day fallback email for Similar-item track
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Honor Mailchimp unsubscribes by removing leads from both tracks
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Support EN, DE, FR versions of the two new emails
User story
As a customer signed up for "Notify Me" on a sold-out product,
When triggers fire for Exact-SKU or Similar-item restocks,
Then I receive timely, language-appropriate emails (EN/DE/FR) up to the defined caps and fallbacks,
And if I unsubscribe, I stop receiving all Notify Me emails for that product.
Process flow diagram
Acceptance criteria
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Gherkin Scenario |
Screenshot |
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01 |
Scenario: Exact-SKU restock email (function already existing Given: lead signed up for Notify Me When: exact SKU appears in stock by 10:30 CEST next working day Then: send “Back in stock” email (EN/DE/FR) and unsubscribe from SKU track |
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02 |
Scenario: Similar-item suggestion Given: lead signed up for Notify Me When: a new item matching brand+model+size+color appears within 75 days. (Note: we might change the match to brand+model+color later, if we get too little matches) Then: send “We found something you’ll love” email (EN/DE/FR) and increment suggestion count Template EN Link: https://us12.admin.mailchimp.com/templates/editor?id=10086685 Subject EN: We found a |Brand| |Model| you’ll love! Preview EN: This bag ticks all your boxes (almost). Template DE Link: https://us12.admin.mailchimp.com/templates/editor?id=10086724 Subject DE: Diese |Brand| |Model| wird Ihnen gefallen! Preview DE: Diese Tasche erfüllt (fast) alle Wünsche. Template FR Link: https://us12.admin.mailchimp.com/templates/editor?id=10086684 Subject FR: Une nouveauté |Brand| |Model| qui va vous plaire ! Preview FR: Un sac qui répond à (presque) toutes vos envies. |
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03 |
Scenario: Similar-item suggestion cap Given: lead has received 3 suggestions When: another matching item appears Then: do not send additional suggestion emails |
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04 |
Scenario: 14-day fallback (function already existing) Given: 14 days elapsed since signup without exact-SKU email sent Then: send “It still hasn’t returned” email (EN/DE/FR) and unsubscribe from SKU track |
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05 |
Scenario: 75-day fallback Given: 75 days elapsed since signup with fewer than 3 suggestions sent Then: unsubscribe from Similar-item track |
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06 |
Scenario: Mailchimp unsubscribe Given: lead unsubscribes via footer link Then: remove lead from both Exact-SKU and Similar-item tracks |
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