00

Filters allow segmentation between Test A and Test B on all ACs below (except apple pay 05)

01

Scenario: Track logged-in vs guest checkout.
Given: A user starts the checkout process.
When: They proceed as logged-in or guest.
Then: GA4 records if the user is logged in or using guest checkout
AND displays it/lets me filter in Purchase journey + Checkout Journey. 

02

Scenario: Track entry point to checkout.

Given: A user begins checkout.
When: They enter via a) “Buy Now” on the product page, b) “Checkout” in the cart, or c) “Purchase” for a reserved product.  Then: GA4 tracks the entry point and lets admin filter by it in Purchase journey or similar

03

Scenario: Track abandonment points with field filters. Reason: track where people drop-off
Given: A user abandons the checkout process.
When: They abandon after filling specific fields or taking specific actions.
Then: GA4 tracks if they:
– Added shipping information.
– Took an action in the payment method selection.
– clicked “Place Order”
And: Filters in GA4 allow viewing these specific actions.

And: GA4 displays average time in checkout

04

Scenario: Track “Place Order” click success rate.
Given: A user clicks “Place Order”.
When: The order is completed or fails.
Then: GA4 displays the success rate by payment method. 
And: GA4 displays average time in checkout

And: GA4 lets me filter by country

05

Scenario: Apple Pay click funnel tracking.
Given: Apple Pay is integrated into product pages, cart, and checkout.
When: A user clicks on the Apple Pay CTA.
Then: GA4 tracks:
– Apple Pay clicks on the product page, cart, and checkout.
– How many times the Apple Pay terminal opens after the CTA click (and potential PopUp interaction in between).
– Apple Pay terminal abandonment rate.
– Apple Pay success rate.

And: Filters allow segmentation between EU/GLOBAL/US Store