01

Given: in an analytic tool (e.g GA4 or similar)

When: I open the “Search bar” section

Then: I can see the below KPIs that can be filtered by date, position of the search bar (which page did the user search), which device was used.

02

Clicks on the Search Bar: the number of clicks on different devices

03

Search Query: what are users searching for and how many times (For example, we can see that users are searching for “Kelly” for x times and “Birkin” for y time and we can sort it by the most search, can filter it based on date – day, weeks, months, year, etc.)

04

on Search Enhancements “New in” and “Previous search”, “suggestions” and “recently view”

1. Number of click: no need to know which specific link / product they clicked, but just the number of clicks registered per section. (i.e. Previous Search was clicked 60times today)

2. Click-Through Rate (CTR): number of clicks that a search enhancement receives divided by the number of times your it is shown: clicks ÷ impressions = CTR. (For example, if the “New in” section had 5 clicks and 100 impressions, then its CTR would be 5%.)

05

Most searched: track the number of clicks on each tags, and which ones they clicked and its Click-Through Rate (CTR)

06

Search Exit Rate: Measure the percentage of users who leave the site after performing a search.

07

Time to First Click: Track how quickly users click on a suggestion or a search enhancement typing in the search bar.

08

Load Time of Search Results: Monitor the speed at which search results are displayed to ensure a fast and responsive search experience.