General info

We’re redesigning our Sold-Out Product Page. The goal is to slim down the page, so a user is more likely to browse similar bags below the product. Additionally, we’re going to offer a new “Notify me” email function for bags that get back in stock.

Changes:

Overall new design
- Toggled Description + Details
- New image elements
New “Notify me” function
New Slider logic
Price Sold on PP hidden for “normal” users

User story

As a customer I am visiting a product that I want to buy but it is already sold out, I want to get a notification when the bag is back in Stock.

Visual design:

Desktop: https://www.figma.com/design/6KT0tZfJw3u7R8b5pCH8vw/Saclab-Team-Library?node-id=5433-22512&t=z0lXRInix8IUwKK8-1

Mobile: https://www.figma.com/design/6KT0tZfJw3u7R8b5pCH8vw/Saclab-Team-Library?node-id=5431-9912&t=z0lXRInix8IUwKK8-1

	Acceptance criteria
01	Scenario: User Opens Notify Me PopUp Given: A user visits a sold-out product page. When: The user clicks on “Notify Me.” Then: The user sees a PopUp to enter their email.
02	Scenario: User Submits Email in Notify Me PopUp Given: A user visits a sold-out product page and the “Notify Me” PopUp is open. When: The user adds their email and clicks on “Notify Me” within the PopUp. Then: The PopUp disappears. The “Notify Me” button changes color and shows a bell animation. An email is sent: “You’re on the list for the \|BName\|!” (Templates detailed below). Email Templates: Template EN https://us12.admin.mailchimp.com/templates/edit?id=10084758#f_folder:17913;t:files-list Subject: You’re on the list for the \|BName\|! Preview: One step closer to your dream bag. Add merge Tag: Display Product Image Button: SEE SIMILAR BAGS (links to the product feed with the same Brand and Model on http://saclab.com ). Template DE https://us12.admin.mailchimp.com/templates/edit?id=10084790# Subject: Sie stehen auf der Liste für die \|BName\|! Preview: Ihrer Traumtasche einen Schritt näher. Add merge Tag: Display Product Image Button: ÄHNLICHE TASCHEN ENTDECKEN (links to the product feed with the same Brand and Model on http://saclab.com ). Template FRhttps://us12.admin.mailchimp.com/templates/edit?id=10084802# Subject: Vous êtes sur la liste pour le \|BName\|! Preview: Un pas de plus vers le sac de vos rêves. Add merge Tag: Display Product Image Button: VOIR SACS SIMILAIRS (links to the product feed with the same Brand and Model on http://saclab.com ).
03	Scenario: Product Back in Stock Notification Given: visitor has signed up via email to be notified about a specific Bag When: Product gets back in Stock AND product is still instock at 10:30am CEST the following working day Then: send eMail “The Wait is over … back in Stock” AND Opt the user out of the “Notify Me” function to prevent further notifications for the same bag. The user can click “Notify Me” again if they wish to re-enroll. Template EN https://us12.admin.mailchimp.com/templates/edit?id=10084762 Subject EN The wait is over — \|BName\| is back in stock. Preview EN Make it yours before it’s gone. Add new Merge Tag: Display Product Image Button SHOP NOW leads to Product that is now back in Stock Template DE https://us12.admin.mailchimp.com/templates/edit?id=10084794 Subject DE Das Warten hat ein Ende – die \|BName\| ist wieder verfügbar! Preview DE Sichern Sie sich jetzt Ihre Wunschtasche. Add new Merge Tag: Display Product Image Button JETZT SHOPPEN leads to Product that is now back in Stock Template FR https://us12.admin.mailchimp.com/templates/edit?id=10084806 Subject FR L’attente est terminée – \|BName\| est de nouveau en stock. Preview FR Faites-le vôtre avant qu’il ne soit trop tard. Add new Merge Tag: Display Product Image Button ACHETEZ MAINTENANT leads to Product that is now back in Stock
04	Scenario: Product Not Back in Stock Notification After 14 Days Given: A visitor has signed up via email to be notified about a specific bag. When: 14 days after user clicked “Notify me” to receive email “You’re on the list for the \|BName\|!” AND email “The wait is over — \|BName\| is back in stock.” wasn’t sent before Then: send eMail “Your favourite \|BName\| hasn’t returned yet” AND Opt-Out user from “Notify Me” function Template EN https://us12.admin.mailchimp.com/templates/edit?id=10084766 Subject EN Your favourite \|BName\| hasn’t returned yet Preview EN But we’re happy to hunt it down for you… Add new Merge Tag: Display Product Image Button “SHOP SIMILAR BAGS” leads to saclab.com product feed with same [Brand]+[Model] Template DE https://us12.admin.mailchimp.com/templates/edit?id=10084798 Subject DE Ihre Lieblingstasche \|BName\| ist noch nicht zurückgekehrt Preview DE Aber wir helfen Ihnen gerne, Sie zu finden… Add new Merge Tag: Display Product Image Button “ÄHNLICHE TASCHEN ENTDECKEN” leads to saclab.com product feed with same [Brand]+[Model] Template FR https://us12.admin.mailchimp.com/templates/edit?id=10084810 Subject FR Votre favori \|BName\| n’est pas encore revenu Preview FR Mais nous sommes heureux de le retrouver pour vous… Add new Merge Tag: Display Product Image Button “ACHETER DES SACS SIMILAIRES” leads to saclab.com product feed with same [Brand]+[Model]
05	More info in Story 23.5 Metrics to Track: Transactions: Number of sales generated. Conversion Rate: Percentage of users who make a purchase after clicking on the email. Opening Rate: Percentage of users who open the email. Click Rate: Percentage of users who click on links within the email. Tracking via UTM Codes: Campaign Medium: Source of the email campaign. Template Name: Specific email template used. Bag SKU (if possible): Unique identifier for the product. Reason: We aim to track potential bag sales resulting from these emails. Then: Display the success of email links in a centralized location, preferably using Google Analytics 4 (GA4). Note: Please include an estimation of how many hours this (04) would take to impleme