Story 44.1. Submission traffic source (UTM)

General info

As we are running ads for our sell your bag page, we would like to track which submissions are coming in from the which ads, so we know if the ads are working

User story

As an Airtable user

I want to see the source of the bag submission

So that helps to analyze the ads campaign and understand the source of the submission

Acceptance criteria

01

Given: ads campaign with the link that included UTMs

When: click in the campaign with this link as example: https://saclab.com/bags/bottega-veneta-jodie-mini-lamb-light-blue/?utm_source=Facebook&utm_medium=Video&utm_campaign=bottega-veneta-jodie-mini-lamb-light-blue&utm_content=somename111
AND submit new bag

Then: save cookies for this seller with UTMs to the bag submitted record https://airtable.com/app93qva9GLDAou8T/tblthooxdfTQB91Ar/viwYusAcB7dP5Ws5W?blocks=hide

02

Given: https://airtable.com/app93qva9GLDAou8T/tblthooxdfTQB91Ar/viwYusAcB7dP5Ws5W?blocks=hide

When: I open a bag record in AirTable “Saclab Inventory” AND “SYB submitted” AND “Clients”

Then: I see these columns in the Airtable:

  • utm_source: The source of the traffic (e.g., Google Ads, Facebook Ads).

  • utm_medium: The marketing medium (e.g., CPC, banner).

  • utm_campaign: The specific campaign name.

  • utm_content: specific ad name

Example: https://docs.google.com/spreadsheets/d/1tIKtTxl2KACsbUCEP7ItQQNGQD0xbVpMrVSTbURJZ-M/edit#gid=0

How the link was generated:

https://ga-dev-tools.google/campaign-url-builder/

image-20240606-114336.png

Example:

utm_source=meta&utm_medium=cpc&utm_campaign={{campaign.name}}&utm_content={{ad.name}}

https://saclab.com/bags/bottega-veneta-jodie-mini-lamb-light-blue/?utm_source=Facebook&utm_medium=Video&utm_campaign=bottega-veneta-jodie-mini-lamb-light-blue&utm_content=somename111

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