LinkedIn

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Except for the online presence, one of our main objectives for LinkedIn is lead generation, so with our content, we have to showcase ourselves. Answer the question, “Why are you better than your competitor?”.

Our tone of voice is professional, confident, and informative. So that we can represent our skills, cases, expertise, and overall journey the way it is – with authenticity and developing trust in the eyes of the LinkedIn audience.

Content matrix

Type of content	Pain-point	Rubrics	Examples
Image-making	Who are you? Why should I work with you and not your competitors? What are your values?	About us	How we can help your business? Who is behind the projects we deliver?
		Client Testimonials	Reposting partners’ mentions of Che IT Posting clients’ feedback or quotes
		Success stories	Case studies Celebrating awards reporting about results of our projects (e.g., helped client A increase the metric B by implementing C tool/tactic)
Informative	What should I know about Che IT Group? What updates do you have?	Major announcements	Major updates (e.g., we’re opening a new office in.., or we are announcing an internship, etc.)
Educational	What is my profit from following this page? How can this page be helpful for me?	Team Wisdom	posts about teammates (e.g., work anniversary) – we ask this person about their career path and what helped them along the way
Educational		Industry trends	trends in _ (new pm methodologies, sales tactics insights, etc.)

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