Image-making

• Who are you?

• Why should I work with you and not your competitors?

• What are your values?

Success stories

• case studies in a short format

• reposting partners mentions

• celebration of achievements or awards (post+story)

• sneak-peaks from new projects, if possible (in story)

The Che IT Culture

• showing volunteering activity

• team traditions

• team using their perks and bonuses

• showing our work routine as beautiful and not mundane

Informative

• What should I know about Che IT Group?

• What updates do you have?

History

• how did the company appear

• how did we grow from 4 to 78

• what challenges did we tackle along the way

Major announcements

• Significant updates (e.g., we’re opening a new office in.., or we are announcing an internship, etc.)

Educational

• What is my profit from following this page?

• How can this page be helpful for me?

Tips&advise

• most required skills for (PM, PO, QA, dev, etc.)

• sets of resources to educate you on _ (management, development, time-management, etc.)

Entertaining

• How can you impact my mood?

• What kind of emotion can I get while interacting with your page?

Memes

The memes rubric is pretty self-explanatory;)

Getting emotional

• Showcasing a bit of the personal side of our team (e.g., holiday traditions, showing diversity when everyone is from a different part of Ukraine)

• Sets of things (e.g., top-10 memories of your first internships/job, top-5 hobbies when you procrastinate, etc.)