01

Given: ads campaign with the link that included UTMs

When: click in the campaign with this link as example: https://saclab.com/bags/bottega-veneta-jodie-mini-lamb-light-blue/?utm_source=Facebook&utm_medium=Video&utm_campaign=bottega-veneta-jodie-mini-lamb-light-blue&utm_content=somename111
AND buy a bag

Then: save cookies for this buyer with UTMs to the order record https://airtable.com/appYjRuQ4YEFTUwtb/tblwYqc2agIjVEOoE/viwl1816cQ7d7ogBr/rec7WgOY7GoGryNoy?blocks=hide

02

Given:https://airtable.com/appYjRuQ4YEFTUwtb/tblwYqc2agIjVEOoE/viwl1816cQ7d7ogBr?blocks=hide

When: I open an order record in AirTable “Saclab Inventory” > “Orders”

Then: I see these columns in the Airtable:

• utm_source: The source of the traffic (e.g., Google Ads, Facebook Ads).

• utm_medium: The marketing medium (e.g., CPC, banner).

• utm_campaign: The specific campaign name.

• utm_content: specific ad name

How the link was generated:

https://ga-dev-tools.google/campaign-url-builder/

Example:

utm_source=meta&utm_medium=cpc&utm_campaign={{campaign.name}}&utm_content={{ad.name}}

https://saclab.com/bags/bottega-veneta-jodie-mini-lamb-light-blue/?utm_source=Facebook&utm_medium=Video&utm_campaign=bottega-veneta-jodie-mini-lamb-light-blue&utm_content=somename111