Content
General info
Currently, the faceted navigation (filters) on the /bags/ pages relies on JavaScript to apply selections, which prevents Google from crawling the filtered results. These filtered combinations are not linked in the rendered HTML, and users must click “Apply” to dynamically load the updated view. This not only harms SEO but also allows undesirable filter combinations to be indexed (e.g., multiple conflicting brands). To improve crawlability and SEO performance, important filter combinations should generate static, crawlable URLs.
User story
As a SEO specialist
I want filtered pages to have static, crawlable URLs instead of relying on JavaScript
So that search engines can discover and index important category-filtered pages with improving UI design elements
Acceptance criteria
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Acceptance criteria |
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01 |
Scenario: Static URLs for important filtered pages |
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02 |
Scenario: Avoid JavaScript dependency for filter rendering |
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03 |
Scenario: Prevent undesired filter combinations |
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04 |
Scenario: SEO-friendly linking in HTML |
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05 |
Scenario: Maintain user experience |
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06 |
Scenario: Add a brand + model block to filtered pages |
Example: https://www.net-a-porter.com/en-ie/shop/designer/bottega-veneta/bags
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