Epic 29. Black Friday 2025

Overview

The Black Friday 2025 campaign introduces a three-day event (28–30 Nov 2025) combining exclusive timed drops, private access links for VIPs and subscribers, and subtle urgency signals to increase engagement. The system is built on existing WooCommerce logic with manual control over vouchers, tags, and product sorting to maintain flexibility and reliability.

Goals

• Enable controlled early access through timed VIP and subscriber links.

• Manage two manual voucher codes (VIP + Subscriber) with fixed 13% discount.

• Automate product visibility across stacked daily drops.

• Integrate subtle scarcity and price signals for improved conversion.

• Display contextual banners with countdowns and CTAs tied to user access.

Key Dates

• Campaign: 28–30 November 2025

• VIP Access: 17:00–19:00 CET

• Subscriber Access: 18:00–19:00 CET

• Redirect: Drop pages auto-redirect to /bags after 19:00 CET

Core Stories

System Behavior Summary

• Access:

  • VIP link visible 17–19h; Subscriber link 18–19h.

  • Both redirect to /bags after 19:00 CET.

• Visibility:

  • Products with BlackFridaySelection stack forward daily.

  • Each day’s products become public at 19:00 CET.

• Manual Controls:

  • Voucher management, tag assignment, and product sorting done in WooCommerce.

• Design:

  • Maintain luxury tone with restrained urgency (e.g., “Trending” instead of “Hot”).

  • Reuse existing slider and banner components; adjust typography and tag layout for clarity.

Deliverables

• Two voucher codes (VIP + Subscriber).

• Two live-drop link templates and one admin preview.

• Tag-based product stacking and visibility rules.

• “New Price” + “Trending” scarcity indicators.

• Unified countdown banners.

• Design updates for banners, tag placement, and feed layout.

Success Metrics

• Smooth visibility transitions between VIP, subscriber, and public phases.

• No caching or timing issues during drops.

• Consistent countdown and banner synchronization.

• Accurate product visibility and tag display across all stages.